IT'S A COLORFUL world, and sometimes your business documents need to reflect that. From brochures to invoices, color adds interest and gives you a professional edge. There are many routes you can take to add color to your printing options: inkjet, color laser, solid ink, personal printer or workgroup printer. For the most flexibility within your company, a networkable color printer is the ticket, and that usually translates to a color laser. We're going to browse through a variety of colorful options, including a couple of multifunctions as well as a solid-ink offering from Xerox.

The cost of running a printer is something to consider. The $1,759 (all prices street) Kyocera Mita FS-C5020N, for example, may not be an absolute speed demon, but it features a super-efficient toner system that keeps your cost per page down. A toner-save feature like the Brother HL-2700CN offers is a smart way to extend the life of your consumables. The Lexmark C760n lets you designate which users are allowed to print in color--an easy way to conserve your color toner.

Memory is important for users who throw large fries at their color printers. A good chunk of built-in memory will keep the printer from getting brain freeze when you toss a graphics-heavy brochure at it. Most printers over $1,000, like the Lexmark C760n, come with 128MB RAM that can be upgraded if necessary. The C760n, for instance, maxes out at 512MB.

At the lower end of the cost spectrum is the Brother HL-2700CN. It skims in at $500 with print speeds of up to 8 pages per minute in color and 31 ppm in monochrome. That's pretty affordable for a network-ready color laser printer. For about $400, the Samsung CLP-510N gives you slightly slower speeds of up to 6 ppm in color and 25 ppm in monochrome; its built-in automatic duplexing is a nice extra.

Printer speed involves more than just pages per minute--there's also the time it takes to get the first page out. That's where the $899 Xerox Phaser 8500/N flexes its solid-ink muscle. It can get the first color page out in less than 6 seconds, compared to 19 seconds for the Brother HL-2700CN. Solid ink technology also tends to produce very vivid colors and fast speeds overall.

When your needs go beyond printing, a multifunction could be right up your alley. The $800 Epson AcuLaser CX11NF covers faxing, scanning and copying as well as printing. One tradeoff for all that functionality is speed. Color speeds top out at 5 ppm. Compare to the $999 Hewlett-Packard LaserJet 2840, which comes in at 4 ppm in color and also comes stocked with direct digital photo printing. The Canon ImageClass MF8170c multifunction features high-quality flatbed scanning for $899.

Lasers still can't quite beat specialty inkjets when it comes to photo printing, but their speed and the cost of consumables make them a good choice for companies that focus on brochures and business documents. Throw in networking capability, and you get a versatile solution that will handle the needs of your small office or workgroup--and make your business more colorful.

Shopping List

PICK THE COLOR PRINTER THAT FITS YOUR BUSINESS BEST, AND
PAINT THE TOWN RED--OR BLUE, OR GREEN, OR PURPLE ...

MANUFACTURER/                                              PAGES PER
MODEL              CONTACT                   TYPE           MINUTE

Brother            (800) 276-7746            Laser         8 color,
HL-2700CN          www.brother.com                       31 monochrome

Canon ImageClass   (800) OK-CANON            Laser         4 color,
MF8170C            www.usa.canon.com     multifunction   16 monochrome

Epson              (800) 463-7766            Laser         5 color,
AcuLaserCX11NF     www.epson.com         multifunction   25 monochrome

Hewlett-Packard    (800) 888-0262            Laser         4 color,
LaserJet 2840      www.hp.com             all-in-one     19 monochrome

Kyocera Mita       (866) 596-2372            Laser       17 color and
FS-C5020N          www.kyoceramita.com                    monochrome

Lexmark            (800) LEXMARK             Laser       25 color and
C760n              www.lexmark.com                        monochrome

Samsung            (800) SAMSUNG             Laser         6 color,
CLP-510N           www.samsungusa.com                    25 monochrome

Xerox              (800) ASK-XEROX         Solid ink     24 color and
Phaser 8500/N      www.xerox.com                          monochrome

MANUFACTURER/                                            STREET
MODEL                         FEATURES                   PRICE

Brother                       64MB RAM                     $500
HL-2700CN

Canon ImageClass       Print, scan, copy, fax              $899
MF8170C

Epson                        128MB RAM,                    $800
AcuLaserCX11NF          print, scan, copyfax

Hewlett-Packard        96MB RAM, print, scan,              $999
LaserJet 2840          copy, fax, 30,000-page
                         monthly duty cycle

Kyocera Mita                 128MB RAM,                  $1,759
FS-C5020N          85,000-page monthly duty cycle

Lexmark                      128MB RAM,                  $1,000
C760n              70,000-page nnonthly duty cycle

Samsung             64MB RAM, duplexing standard           $399
CLP-510N

Xerox                  128MB RAM, 85,000-page              $899
Phaser 8500/N            monthly duty cycle

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